Stuart
MD (UK)
Getting closer to customers than ever.
Bad messaging is killing your tech.
We fix that.
We help founder-led SaaS and B2B tech teams turn demos into decisions.
With clear, confident messaging — that makes buyers say yes much more often.
With clear, confident messaging — that makes buyers say yes much more often.
Impact you can measure, from day one.
Founder-first since 2011
Recent results from founders like you
18 days
shorter sales cycle
37%
improvement in pipeline
12% → 21%
win rate increase
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The reality
You get one chance to win your ideal customer.
If they do not understand your value instantly, they do not buy.
If your message does not speak to their situation, they tune out.
If they are confused, they leave.
We make your message clear, compelling, and impossible to ignore.
The right users get it, want it, and say yes.
How We Deliver
in 3 Simple Steps.
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How we help you get there
1
Get Clarity
We get inside the mind of your ideal customer. We find exactly
what makes them tick and what turns them off. Then we make your
message impossible for them to ignore.
2
Improve It (Increase ARR and MRR)
We turn those insights into a clear narrative that makes people say yes. Your whole team
can use this messaging framework immediately across sales,
product, and marketing.
3
Deliver It (Reduce Your CAC)
In just 14 days, you get a powerful decision-ready message, better sales conversations,
and a landing page that converts. You will close more prospects, faster.
DO NOT TAKE OUR WORD FOR IT
Founders who have been through it say it best.
We're not one-trick ponies. Great strategy works everywhere. We've been proving it since 2011.
Joseph
CEO, Tech (USA)
Now bringing in high-quality leads consistently.
Richard R.
CEO, Kickpost.io (USA)
60% growth — and I will hire Michael full-time one day.
Matt & Gill
Making Stuff Better
A complete transformation in how we show up.
Charlotte
MD, The HR Consultants & HR Recruiters
From kitchen table to £1M with a message that finally landed.
Charlie
Director
Turnover up 50% from getting big-picture clarity.
A RECENT FOUNDER'S STORY
The Problem
A founder was stuck mid-fundraise. The product was great, but people weren't getting it. Investors were hesitant. Every sales conversation took too long, and interest was dropping fast.
The Solution
Clarity. We rebuilt the entire pitch deck and improved all of their messaging. Soon, the story became clearer and easier to grasp.
The Pay-Off
- Sales cycle shortened by 18 days
- They closed the round on stronger terms
- Investors finally understood the story and leaned in
Now
They are growing rapidly, closing faster, and scaling with confidence.
A clear path designed for each stage of your journey.
Sprint
What you get:
- Clarity of idea, a compelling story, and numbers
- A narrative investors understand instantly
- A simple pitch you can deliver with confidence
- A clear path to becoming fundable
Best for: Founders at the idea or early pitch stage who need their story to make sense.
Join the Waitlist
Fast Track
MOST POPULAR
What you get:
- A complete messaging framework
- A decision-ready narrative
- A landing page that converts
- Clear sales messaging for faster yes decisions
Best for: SaaS teams with traction who need more users and faster conversions.
Get Started
Bespoke
What you get:
- Clarity across your entire GTM
- A unified story across product, marketing, and sales
- Messaging that scales with you
- Support that prepares you for a clean exit
Best for: Growing SaaS teams that need alignment and direction as they expand.
Explore Options
WHO YOU WILL WORK WITH
Michael J. Thomas, Founder & Chief Clarity Officer
- Founder of DARWIN™.
- Leading marketer since 2011.
- Cambridge qualified coach.
- Your Chief Clarity Officer.
He has helped dozens of SaaS teams sharpen their message, convert faster, and grow with confidence.
No fluff.
No guessing.
Just clarity that delivers.
LONG-TERM PARTNERSHIP
Most Founders Want a Long-Term Relationship
Get your own Chief Clarity Officer
Fractional Chief Clarity Officer
INVITE ONLY
What you get:
Direct access to Michael
Structured one-to-one sessions
Live messaging and pitch reviews
Strategic guidance when it matters most
Best for: Founder-led teams who want ongoing clarity support.
Request a Quote. 1 to 3 years of dedicated 1:1 support.
Ready for your next ...
hell yes?
Start with clarity.
No pitch. No fluff. Just results.
Curious about how we deliver results, consistently?
Find out about our YES Blueprint™ - our proven system.
See the method →