Privacy Policy

1. Who We Are

We are Blueeyed Digital Marketing Ltd, trading as DARWIN™ ("we," "us," "our"). Our registered company address (with Companies House) is 13 The Courtyard, Timothy's Bridge Road, Stratford-upon-Avon, Warwickshire, CV379NP.

Our website is: https://darwinworks.com

We are registered as a company and data controller with the UK Information Commissioner's Office (ICO). Our registration number is Z3268444. You can view our registration here: https://ico.org.uk/ESDWebPages/Entry/Z3268444

For any questions about your data, you can contact me, Michael Thomas, directly at: michael@darwinworks.com. When you work with DARWIN, you work with the founder.

2. The Data We Collect and Why

We only collect data to run our business, improve our website, and communicate with founders who need our help. We process all personal data in accordance with UK GDPR requirements. Here's how and why we do it:

When You Browse Our Website (Analytics)

• What we collect: We collect anonymous data about your visit, such as which pages you viewed, how long you were on the site, and the actions you took.
• Why we collect it (Our lawful basis): We have a legitimate interest in understanding how our site is performing so we can improve it for founders like you. This data is aggregated and does not personally identify you.
• Tools we use: We use Google Analytics and Microsoft Clarity to understand how you interact with our website. We use Google Search Console for aggregated search performance data, which does not track individual user behaviour on our site.

When You Contact Us or Start the "YES Checkup"

• What we collect: Your name, email address, company name, your role, and the information you provide about your challenges.
• Why we collect it (Our lawful basis): To respond to your enquiry and see if we are a good fit to work together (fulfilling a contract). We have a legitimate interest in following up with potential clients who have shown clear intent.
• Tools we use: Data is processed via our website forms and email system.

When You Leave a Comment on Our Blog

• What we collect: The data you enter in the comments form (name, email, website), plus your IP address to help prevent spam. An anonymised string (a "hash") of your email may be sent to the Gravatar service to display your profile picture.
• Why we collect it (Our lawful basis): We have a legitimate interest in fostering discussion on our blog and preventing spam.

3. Cookies

Cookies are small text files stored on your device that help our website function and improve your experience. For detailed information on the specific cookies we use, please see our dedicated Cookie Policy.

4. Who We Share Your Data With

We do not sell your data. We only share it with trusted third-party services that help us operate our business, such as:

• Analytics Providers (Google, Microsoft) to help us measure site performance.
• Email & Hosting Providers to store our data and send communications.
• Spam Detection Services to protect our site.

If you request a password reset, your IP address will be included in the reset email.

5. How Long We Keep Your Data

We only keep your data for as long as necessary.

• Comments: Retained indefinitely so we can recognise and approve follow-up comments.
• Contact Form Enquiries: Kept for the duration of our business relationship or until you ask us to delete it.
• Analytics Data: Retained for 26 months before being automatically deleted.

6. Your Data Rights (In Plain English)

You have clear rights over your data under UK law. You can:

• Request Access: Ask for a copy of the personal data we hold about you.
• Request Correction: Ask us to correct any information you believe is inaccurate.
• Request Erasure ("Right to be Forgotten"): Ask us to delete your personal data.
• Object to Processing: Object to how we are using your data.
• Request Data Portability: Ask for your data to be transferred to another organisation.

To exercise any of these rights, please email michael@darwinworks.com. We will respond within one month. This does not include any data we are legally obliged to keep for administrative, legal, or security purposes.

7. Where Your Data Is Sent

Some of our third-party providers (like Google and Microsoft) are based outside the UK. When we transfer data, we ensure it is protected by legal safeguards, such as Standard Contractual Clauses, which are approved by regulators.

8. How We Protect Your Data

We take security seriously. We use technical measures like SSL encryption and email address protection to safeguard your data from loss, theft, and unauthorised access.

9. Your Right to Complain

If you are unhappy with how we have handled your data, you have the right to complain to the Information Commissioner's Office (ICO), which is the UK's data protection regulator. You can find their contact details on their website: https://ico.org.uk/concerns/

10. Updates to This Policy

We may update this policy from time to time. The "Last Updated" date at the top of the page will always show the latest version.