Cookie Policy

Clarity. Delivered. That extends to this policy.

This policy applies to the website of Blueeyed Digital Marketing Ltd, trading as DARWIN™.

Last Updated: 26 September 2025

The Short Version: No Fluff, Just Clarity

Our promise is "Clarity. Delivered." That extends to this policy.

We use cookies for one reason: to understand what's helpful to founders on our site and what isn't. That's it. No creepy tracking, no selling your data. This page explains what we use and why, in plain English.

1. What Are Cookies?

Think of cookies as tiny notes your browser saves to remember things. They are a standard technology used by most websites.

You can learn more about them on the Information Commissioner's Office (ICO) website.

They help us make the site work better and see (anonymously) which articles are actually solving problems and which pages are just causing confusion.

2. How We Use Cookies

We use two types of cookies:

The Essential Cookies

These make the site work. For example, one remembers that you've accepted this policy so we don't bother you about it on every single page.

The Improvement Cookies (Analytics)

These help us make the site better for you. They give us anonymous data to spot patterns, fix what's broken, and improve the founder experience. We only run these if you give us your consent on the cookie banner.

3. Full Transparency: The Tools & Cookies We Use

We use a couple of best-in-class tools to improve the site. Here are the specific cookies they might set on your device after you give consent.

Google Analytics

  • What it does: Helps us see the big picture—which blog posts are founders reading? How do they find us? It's all anonymous data. You can read more about how Google uses this data here.
  • Cookies: _ga and _ga_<container-id>

Microsoft Clarity

  • What it does: This is for the details. It helps us see (anonymously) where people click and scroll. It shows us which parts of a page are confusing so we can make them clearer. You can view a full list of cookies used by Microsoft Clarity here.
  • Cookies: _clck, _clsk, CLID, MUID

4. You're in the Driver's Seat

You have complete control over this.

Our Cookie Banner

When you first visit, you can accept or reject the Improvement Cookies. We won't run them without your permission.

Your Browser Settings

You can also block or delete cookies directly in your browser. Just search for "how to manage cookies in [Your Browser Name]" for instructions.

Please note: If you block essential cookies, some parts of the site might not work correctly.

Any Questions?

We believe in being open. If anything here is unclear, or if you have questions, just ask.

You can email me, Michael Thomas, directly at michael@darwinworks.com. No support tickets, no layers. Just a straight answer.